Customer Support Services White Papers
The Benefits of Using SIP in Customer Service
Overview SIP is all about going from a connection mindset to one of rich communication where every touch point with customers becomes an opportunity for dynamic information exchange. SIP opens a new universe of possibilities to build stronger customer relationships in more powerful ways. It's like going from four-color to 3-D and beyond. As a result, SIP is dramatically transforming the whole approach of how one measures the proficiency of the contact center. Contact centers have traditionally focused on efficiency measures rather than on improving effectiveness. The speed of performing tasks such as answering the phone, responding to e-mails or holding web chats is useful because no one likes to wait, but it misses a critical factor in customer service - quality.
| Publisher | Nortel Networks | File Format | |
|---|---|---|---|
| Date Published | April 2006 | ||
| Format | White Papers | ||
| Topics | |||
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