Research out today from Microsoft's internet portal MSN has found that 60 per cent of women online click on banner adverts to get more information on the product, one third go back to an advertiser's site after viewing the ad online and four out...
A report out today from Allegra Strategies claims new media marketing will account for 2.4 per cent of all UK ad spend by 2005. With publishers typically only able to sell 40 per cent of their advertising space, the decline in ad revenues has been...
Altavista, the search engine once owned by Digital Equipment, looks in trouble following poor results posted by its current owner. CMGI last night recorded quarterly losses of $1.27bn, a sharp increase compared to a $633.7m deficit the previous year.
Online auction site QXL has seen revenues fall due to ever-decreasing advertising revenues. Revenues for 2001 were down to £5.4m from £15.1m in the previous year. The company has also moved away from its original auction model of selling its own...
Microsoft's web portal, MSN has said it's positive about the level of advertising revenue the loss-making site will earn this year. Amongst the doom and gloom of online advertising, the site is boasting a 25 per cent growth in advertising in EMEA...
Former AOL chairman Steve Case has been ordered to appear in court over accusations he was deliberately dishonest about the ISP's ad revenues before its merger with entertainment giant Time Warner. The accusations concern the monies AOL was to...
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