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Medtronic, Inc. Identifies Key Sales Priorities and Drives Executive Alignment

Overview Medtronic, Inc. wanted to increase sales productivity and effectiveness across company's seven principal United States business divisions and provide simplified sales processes and support systems to allow Medtronic to operate as "One company" and leverage best practices. The challenge was to help build management consensus on key sales priorities and the need for common support systems and institute a comprehensive approach to business intelligence that provides all sales professionals with better, more relevant, real-time information on specific performance metrics to increase business insight and enable key action. Medtronic worked with Oracle Insight to form a Medtronic Sales Field Working Group with senior business representatives from all sales divisions to provide input and validation for all Insight findings.

Further White Paper Details
Publisher	Oracle	File Format	PDF
Date Published	February 2008
Format	Case Studies
Topics	Business Intelligence - Data Warehousing, Sales - Marketing

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