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Mitsukoshi Ltd. Changes the Retail Landscape With Intelligent Fitting Rooms That Increase Sales and Customer Satisfaction

Tags:
mobile - wireless communications

Overview Operating one of the largest, not to mention oldest, retail companies requires a keen sense of knowing what the customer wants and the agility to change with the times in order to enhance customer service. Being in business for over 300 years, one could say Mitsukoshi Ltd., Japan's veteran retailer, is intimate with its customers' shopping style. And that intimacy is only growing, as Mitsukoshi continues to give its customers what they want: a pleasurable shopping experience. To start, Mitsukoshi is adopting Radio Frequency Identification Technology (RFID) and intelligent telephones to create "Intelligent Fitting Rooms," dressing rooms that give customers immediate access to sales staff and product information.

Further White Paper Details
Publisher	Cisco Systems	File Format	PDF
Date Published	March 2007
Format	Case Studies
Topics	Mobile - Wireless Communications, RFID

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