ASPs White Papers
ITV Draws Millions to Britain on the Move Campaign Site Thanks to Hosted Web Solution
Overview In 2004, the United Kingdom's largest commercial television network, ITV, embarked on a campaign to increase the health and fitness levels of the nation. The Britain on the Move campaign aims to encourage people to change their lifestyle by walking a little further each day. The campaign's Web site is a core resource. However, it was unlikely that the previous open source infrastructure could cope with the demand placed upon it. ITV worked with Microsoft, Attenda, and AKQA to design a new site based on Microsoft Content Management Server 2002 and Microsoft ASP.NET. The campaign was deemed an overwhelming success and the site was visited by some 14.2 million people.
| Publisher | Microsoft | File Format | WORD |
|---|---|---|---|
| Date Published | April 2005 | ||
| Format | Case Studies | ||
| Topics | |||
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