Web Content Management White Papers
Business-to-Business Marketplace Increases Membership by 30 Percent
Overview Tejari has developed one of the leading Business-to-Business (B2B) e-marketplaces in the Middle East and is expanding rapidly both geographically and by industry. Using the Microsoft .NET Framework, Tejari transformed its front-end portal in order to maintain this momentum. Within six months its partner, LINKdotNET, created a portal that gives Tejari lower total cost of ownership and provides members with a vastly improved service, including personalization and faster access to more relevant information. The portal is now integrated in a more dynamic way with the marketplace, which allows Tejari to gather information about its customers in order to target products more accurately. The Microsoft .NET solution is also highly scalable in order to accommodate an expected trebling in the user base over the next three years.
| Publisher | Microsoft | File Format | WORD |
|---|---|---|---|
| Date Published | July 2006 | ||
| Format | Case Studies | ||
| Topics | |||
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