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SAP Case Study: AstraWorld

Tags:
crm software

Overview AstraWorld was established in 2002 to provide value-added after sales service through a membership program that pays attention to both the customers' dynamic lifestyle and their motoring needs, to achieve the highest customer loyalty. In 2002, AstraWorld sought to implement a powerful CRM system to support their mission in providing the highest level of service to customers. At the time, Siebel was the leading CRM solution provider and AstraWorld implemented Siebel CRM with an investment of around US$ 1 million. A year following this, Astra International revamped their entire business processes by implementing SAP Business Suite.

Further White Paper Details
Publisher	SAP	File Format	PDF
Date Published	March 2007	Downloads	2
Format	Case Studies
Topics	CRM Software, Business Management

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