CRM Software White Papers
An Office Business Application Is Improving Sales at Microsoft by Providing "Anywhere, Anytime" Access to Customer Data in Siebel Through Office Outlook 2007
Overview The salesperson working at Microsoft spends their entire day with customers and, because they are rarely in the office, must be able to access and act on customer information regardless of location. The official repository for such data and the source of Swanson's past frustration is a Siebel CRM system. The problem was that the sales team found the system awkward to use, viewing it as more of a forecasting tool imposed by upper management instead of something that could make their own sales jobs easier. Customer Explorer, the solution that they went on to develop, provides access to customer data in Siebel and other line-of-business systems through the Microsoft Office Outlook 2007 messaging and collaboration client.
| Publisher | Microsoft | File Format | WORD |
|---|---|---|---|
| Date Published | June 2007 | ||
| Format | Case Studies | ||
| Topics | |||
-
Did you find this white paper useful? 2 out of 5 users found this white paper useful
White Paper RSS
Download
