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Lingerie Brand Tempts 54 Per Cent of Target Customers With New Online Ad Campaign
Overview The series of films forms the basis of the Agent Provocateur online advertising campaign in 2006 and 2007. "The Four Dreams of Miss X" campaign combines the impact of viral marketing - a technique that takes advantage of a consumer's tendency to pass on and share content - with the use of innovative technology created by Microsoft Partner Coull. This has already resulted in extensive public interest and awareness of the brand.
| Publisher | Microsoft | File Format | WORD |
|---|---|---|---|
| Date Published | July 2007 | Downloads | 2 |
| Format | Case Studies | ||
| Topics | |||
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