Customer Support Services White Papers
The West Bromwich Building Society Improves Cross-Selling
Overview Throughout its 150-year history, The West Brom has put its customers first. During the 1990s, however, the company had to overcome numerous challenges to continue fulfilling this commitment - challenges such as fragmented customer data; disconnected channels; and inconsistent, inefficient business processes. To address these issues, the organization implemented Oracle's Siebel Call Center and Service in its dedicated service center. Customers welcomed the fact that when they telephoned or emailed The West Brom, agents already knew details about them, had a comprehensive record of their transactions, and had a complete history of any service inquiries. Calls and emails were resolved speedily, professionally, and accurate.
| Publisher | Oracle | File Format | |
|---|---|---|---|
| Date Published | February 2007 | Downloads | 4 |
| Format | Case Studies | ||
| Topics | |||
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