CRM Software White Papers
EXR Adopts High Performance Database to Support Future Growth
Overview EXR Korea had ambitious growth plans when it launched in 2001. The company believed there was a large market for its products among Korea's fashion-conscious youth, who are quick to adopt overseas trends. To sustain the expected rapid growth, the company selected Oracle Database, due to the solution's high performance and scalability. The Oracle solution underpinned the company's Enterprise Resource Planning (ERP) system, used for order management, sales, customer service, and distribution and logistics. Oracle Database is also driving EXR Korea's Customer Relationship Management (CRM) system. The company integrated marketing and data mining systems to create the CRM solution, enabling managers to analyze customer data and develop effective advertising campaigns.
| Publisher | Oracle | File Format | |
|---|---|---|---|
| Date Published | December 2007 | ||
| Format | Case Studies | ||
| Topics | |||
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