The paradigm of brand value, and the example that excites Jeff Bezos, is Coca-Cola. Distribution has long been contracted out to partners, while the company concentrated on advertising and promotion to keep Coca-Cola in the public eye.
Coca Cola is being specifically targeted because it donated around $2m to the president and the republicans in the run up to the election. Over the last two weeks Griffiths has been encouraging young people to send emails to Thompson Long, UK vice...
The world's high-tech infrastructure is under a serious and credible threat from terrorist groups, according to Rob Clyde, CTO of the world's biggest security firm Symantec. This is a significant threat and one we need to be ready for," he said.
In data protection debates Brussels often comes from the perspective that the citizen needs to be protected, when the citizen is actually extremely empowered. Caspar Bowden, director of think tank the Foundation for Information Policy Research...
We intend to develop one of the world’s most compelling IT brands, not something that will be here today and gone tomorrow. If you concentrate on the average then you become average," said Purdham, whose company recently made its latest declaration...
The cautionary document was a product of the Business Roundtable, whose 160 corporate members include companies ranging from HP, IBM and Sun Microsystems to Coca-Cola and General Motors. The report said: "There is no national policy on why, when...