When BT Retail's broadband-without-an-ISP service goes live in June, though, the company will find itself selling customers a far more complicated service than simple voice telephony. Improving customer satisfaction was one of the key planks of the...
The automation of much of the retail process - through the switch to ecommerce - is a major bonus for consumers but that doesn't mean a human being shouldn't be able to step in at any time to resolve a problem in those rare moments when technology...
The company contacted 62 UK online retailers via email and asked them to provide details of their shipment charges, and to find out which credit and debit cards could be used to make payments on their sites.silicon.com Retail & Leisure
The retailer has a policy of recording customer details with every purchase, which means it can now build up a highly detailed, unified profile of its customer base, irrespective of which channel sales are made through.
David Thomson, senior business director at BT Retail, said the technology means the company can offer a "superb customer experience" and keeps it ahead of the competition. BT is to roll out an upgraded system for its online customer service after...
But the mobile and broadband operator also plans to add up to 500 jobs to its customer service and retail workforce by the end of the year with around 60 new stores planned. Further boosting its retail options, Orange will include laptops as part...