For companies that get it right there is the chance for tighter engagement with their customers, she said: "As both the number of Second Life residents and the amount of unique content grows, the overall experience will become increasingly rich...
User-generated content, online collaboration and diverse forms of community interaction have implications for political engagement, policy development, service delivery and operational efficiency. Attempts are being made to understand what such an...
Virtual world Second Life is banning unregulated banks from operating within its borders in order to protect its users' investments. From 22 January organisations will have to provide the relevant government registration statement or financial...
Linden Lab has released the viewer used to access Second Life as open source software, and plans to follow suit with the server software that powers the company's virtual realm. The initial move means outsiders will be able to modify the Second...
All of this not as an 'exploitation without compensation' or steamrolling of the existing Second Life community, but as a potential collaboration (with real-life business coming into Second Life providing real and additional employment and...
Second Life had to close its cyber gates for a short time on Sunday after a 'grey goo' virus attacked the virtual world. On Sunday the official Linden Lab blog warned that the attack of "self-replicators" was causing a heavy load on the database...