CRM Software White Papers
Dow Chemical Assesses Sales Efficiency to Boost Effectiveness Globally
Overview The Dow Chemical Company wanted to maximize efficiency and effectiveness of its global sales organization and address key issues regarding sub-optimal user adoption of its sales application. The challenge was to assess the change management effort associated with its transition from a product-centric to a customer-centric organization and determines the most effective technology solution design to support Dow's key business and IT goals. Dow Chemical gained understanding of existing sales processes, key pain points, strategic vision, and desired goals from a business and IT perspective working with the Oracle Insight team. It obtained a clear understanding of the key drivers impacting the change effort and a set of actionable recommendations for addressing them.
| Publisher | Oracle | File Format | |
|---|---|---|---|
| Date Published | October 2007 | Downloads | 3 |
| Format | Case Studies | ||
| Topics | |||
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