MSN has initiated a range of applications, which it will develop over time and eventually, the company hopes, generate significant revenue, though as le Moigne admits, it's a long-term game and the final goal is far from clear.
These days the whole game goes beyond dolly birds tending stands and is about a pretty sophisticated model of getting the right buzz around a location - a location where partners, potential clients, the media and others should all want to be.
Speaking at the VON Europe 2005 conference today in Stockholm, Zennström said the fact telephony has morphed from a network to a software application "is a game changer". One rule of the game it changes is economics.
Automated parenting is a whole different ball game. Through GPS devices, parents are able to check up on their children's location on their PC or phone. However, mobile operators are no doubt cock-a-hoop about finding a location-based application...
Apple's skydive into the smart phone market has been a flashy shot across the industry's bows - showing up bad design and underlining the need for incumbents to up their game to see off the upstart, which has already snatched third place in the...
It seems every government is now playing this game, because the analysts are all publishing detailed charts and research that details the best place to offshore - aiming to guide those managers responsible for setting up offshore delivery centres.