ROI - TCO White Papers

ROI-Team Case Study: Communications Factory

Overview Communications Factory is a Swiss public relations and communications company based in Zurich. Previously, Communications Factory had been constructing spreadsheets specific to each client and to the measurement metrics the client considered important. It was tedious to build and maintain the spreadsheets required on a monthly basis to track a program's success with a particular client. The company utilized the ROI-Team training package to upgrade the skills and proficiency with Microsoft Excel and now it utilizes a single model to measure most clients' cost effectiveness.

Further White Paper Details
PublisherROI-Team File FormatPDF
Date PublishedNovember 2005 Downloads2
FormatCase Studies   
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