Application Servers White Papers

Carrot Ink Writes Its Own Success Story With IBM e-Commerce Solution

Overview When the husband and wife team of John and Amy Howard launched Carrot Ink in their Dallas, Texas, apartment in 1998, they had no idea that selling low-cost inkjet and laser toner cartridges on the internet would be generating $12 million in revenue just six years later. The company wanted to upgrade a growing e-commerce Web site to provide value-added sales promotion and marketing support services to differentiate Web site in highly competitive market. Carrot Ink needed a dynamic, scalable e-commerce solution able to deliver a fast, personalized Web shopping experience, which made WebSphere the best choice. The company leveraged the shopper-friendly e-commerce capabilities of IBM WebSphere Commerce.

Further White Paper Details
PublisherIBM File FormatPDF
Date PublishedApril 2005
FormatCase Studies   
Topics

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