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IBM Turns a Demanding Sport Into an on Demand Business

Overview In today's business world, companies must respond quickly to ever-changing levels of competition, customer expectation and market flux. And, at the same time, build revenue and contain costs. The Australian Open is one of the most successful tennis tournaments in the world. To continue delivering a world-class sporting event and a first-class information service, it needs to provide millions of fans around the world with a virtual seat at the Australian Open; scale up to handle nearly 80 times normal capacity without making a large, permanent infrastructure investment; and improve revenue returns using technology to control costs. They deployed an on demand solution from IBM which comprised of IBM Software, IBM Servers, IBM Services and other IBM Equipment.

Further White Paper Details
PublisherIBM File FormatHTML
Date PublishedSeptember 2005 Downloads5
FormatCase Studies   
Topics
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