You are here: silicon.com > Resources > White Papers > Software and Web Development > Internet and Web > Web Content Management

Web Content Management White Papers

Web Site Measurement Hacks: Best Practices for Web Measurement

Overview Web measurement is not a silver bullet; in fact, outside the realm of law enforcement and werewolf hunting, there are no silver bullets. In order to be successful with the web measurement program, the user has to treat it like any other business process through such things as Customer Relationship Management (CRM), Sales Force Automation (SFA), and Enterprise Resource Planning (ERP). There needs to be an abbreviation for web measurement - for example, "WMO" for "Web Measurement and Optimization," which captures the fact that the user measures for improvement's sake, or "SMI" for "Site Metrics Integration," which expresses the need to integrate the metrics with other site operation strategies.

Further White Paper Details
Publisher	O'Reilly Media	File Format	PDF
Date Published	September 2005
Format	Book chapters
Topics	Web Content Management, Web Development and Design, Online Trading

Did you find this white paper useful? 2 out of 4 users found this white paper useful

How can your enterprise utilize the latest Social Software technology? Get a free report sample

Publisher:
CMS Watch

Tags:
web content management

Online Company Expands Services with New Web Environment

Publisher:
Microsoft

Cisco Digital Media System Deployments for Digital Signage With Cisco ACNS Software

Publisher:
Cisco Systems

Tags:
wide area networks (wan)

Open-Source Software Kit and Community Portal Advance Web Accessibility

Publisher:
Microsoft

Tags:
web content management

Homerton University Hospital Accelerates Employee Learning Through Integrated and Personalized Training

Publisher:
Oracle

Tags:
web content management

Strategic Vision: Giga Information Group on CRM

It is a good idea to take an inventory of reports used to currently run the business, and ensure that key metrics will be available with the new system. Major areas include customer support and service (CSS), sales force automation (SFA) and...

Channel:
Comment & Analysis

IDC: 'The ecommerce outlook is rosy'

Sales force automation, supply chain forecasting projects or web-enabled enterprise resource planning applications don't count. This year, IDC has strictly defined ebusiness to only include those CRM, supply chain automation (SCA) and e-procurement...

Channel:
IT Director

John Lamb's Week: Cry England for St George and Larry

Oracle CEO Larry Ellison will no doubt also be encouraged by the news last week that Siebel's sales force automation service, Sales.com, folded. On Tuesday, Oracle will be outlining its latest push in customer relationship management (CRM).

Channel:
Comment & Analysis

Microsoft and SAP integrate over web services

Microsoft in recent years has increased its investment and development resources in building enterprise resource planning and customer relationship management software. Microsoft and business software giant SAP on Wednesday announced a wide-ranging...

Channel:
SOA/Web Services
Tags:
sap,
microsoft

Microsoft keen to think small

Cindy Bates, general manager at Microsoft, said in a statement: "Small businesses are a major force in the US economy, when you look at their capital expenditures and how much of their revenue is distributed back into local communities.

Channel:
SME Director
Tags:
microsoft,
sme

Quocirca's Straight Talking: IT too arrogant?

Its central premise involves delivering information on how IT is functioning and linking this to metrics and performance indicators of how the business is functioning. It is also correct that much business activity is sufficiently generic to merit...

Live Webcast: Telecoms 2.0 - Where is telecoms heading?

In this webcast, our panel of experts will review where we are with next generation telecoms in the UK, working through the concept of 'Telecoms 2.0': - Realising the potential of Next Generation Networks - why it isn't just about the technology? - What attributes should firms be looking for in their telco partner? - Is the relationship between telco provider and customer changing? - What things need to happen to make next generation services a reality? - You say you want the supplier to change. Do you want to change too? - What is Telecoms 2.0?

Publisher:
ZDNet UK

Telecom 2.0: Mind over matter

ntl:Telewest Business believes that the role of the telco is evolving. Gone are the days when it was enough to simply focus on circuits and minutes, customers now need a far higher degree of interaction and look for suppliers who will talk business solutions with them.

Publisher:
ntl:Telewest Business

IBM Information Server Change Data Capture

In today's fast-paced world, access to real-time data has never been more important. To be successful, organizations need to be able to report and analyze corporate data quickly and easily, regardless of what applications created the data, what platform they're running on, or what database they're stored in.

Publisher:
IBM

An examination of server consolidation: the trends that can drive efficiencies and help businesses gain a competitive edge

This white paper provides a starting point for organizations contemplating server consolidation. It includes an overview of server consolidation concepts and techniques and provides guidance on methodologies. It also looks at the potential cost savings associated with server consolidation and offers information on how organizations can sustain the advantage they have gained by consolidating their servers.

Publisher:
IBM

Also on silicon.com

Site Navigation:

Web Content Management White Papers

Web Site Measurement Hacks: Best Practices for Web Measurement

Quick Sitemap Links:

About Us

Search

Blogs

Verticals

Advertising Features

CNET Networks in Europe

CNET Networks in the United States

CNET Networks in Asia Pacific