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Customer Loyalty: The New Competitive Advantage
Overview Customer loyalty might be the only sustainable competitive advantage, especially in challenging economic times. Yet, so few businesses understand how to create customer loyalty that the average U.S. company loses half of its customer base every five years. Hence the need for a systematic approach to this competitive differentiator and for a methodology that can help companies identify and improve their key drivers. Customer loyalty depends on providing satisfaction not simply to customers themselves - although this is critical - but also to those employees and partners who can positively (or negatively) influence the customer relationship. Effectively managing relationships with all three of these constituents is the key to customer loyalty, competitive advantage, and financial stability.
| Publisher | Oracle | File Format | |
|---|---|---|---|
| Date Published | August 2006 | Downloads | 1 |
| Format | White Papers | ||
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