CRM Software White Papers

Turning shoppers into advocates: The customer focused retail enterprise

Overview Today's marketplace faces unprecedented diversity, fragmentation of consumer values, and information transparency. These circumstances make it harder than ever to achieve brand loyalty. This white paper focuses on incorporating customer input into all facets of your business model to turn ordinary shoppers into loyal brand advocates.

Further White Paper Details
PublisherIBM File FormatPDF
Date PublishedDecember 2006
FormatWhite Papers   
Topics
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