IDC's latest report says a company conducting business online must realise the sales acquisition process is not distinct from the relationship management process. Customer management is as important as customer acquisition to the sale.
On the other hand, companies in more mature industries may be primarily concerned with customer retention, customer service, and repeat sales to existing customers. For example, companies in newer industries focused on market share may be primarily...
According to the report, 'The Customer Management Scorecard', only 17 per cent incorporate customer acquisition, retention, development and cost management into their marketing plans. Despite this figure, the research also reveals that 69 per cent...
Mark Shea, chief executive at ShopSmart, said in a statement: "The team has spent the last 10 weeks analysing the effectiveness of the marketing activity of both sites, to ensure immediate cost effective customer acquisition and retention.
But in its quest to slow its own financial bleeding, it is looking to make up ground wherever it can. By John Borland Cisco Systems is putting new emphasis on small and medium-sized businesses in a bid to shore up declining revenue in its...
He purchased all of the XDAs directly from O2, something which doesn't surprise the mobile operator's head of business acquisition Peter Rampling. When small businesses do purchase PCs outright, they tend to work them into the ground, getting every...