CRM Software White Papers

With mySAP Customer Relationship Management, GEW RheinEnergie Thrives in a Deregulated Market

Overview Armin Druschke, project leader for the mySAP CRM and mySAP BI implementation at the Cologne, Germany-based energy supplier GEW RheinEnergie, sums up his experience in one, neat statement: "Customer Relationship Management is a philosophy that every company needs to live by every day if it is going to remain successful in the long run." By implementing mySAP CRM, GEW RheinEnergie has emphatically underlined its commitment to building a CRM environment that focuses on service quality and growth in the highly competitive energy market.

Further White Paper Details
PublisherSAP File FormatPDF
Date PublishedSeptember 2007
FormatCase Studies   
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