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Peugeot's Customers Configure Their Dreams on the Internet With mySAP CRM

Overview For PSA Peugeot CitroÃ«n, Europe's second largest motor vehicle manufacturer, the mySAP Customer Relationship Management (mySAP CRM) Internet pricing and configuration tool proved to be a key element in the company's new country-specific Peugeot Internet site. The purpose of the project, orchestrated by Accenture, was to help Peugeot better understand customer expectations, with the aim of creating loyalty, winning new customers, and strengthening relations with its network of dealers.

Further White Paper Details
Publisher	SAP	File Format	PDF
Date Published	September 2007	Downloads	5
Format	Case Studies
Topics	CRM Software, Business Management

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