White Papers

IBM Mid-sized Consumer Packaged Goods Executive Kit: How to stay relevant in a changing CPG marketplace

Overview Why take risks when you're already keeping up with market trends? Because there's more value up for grabs than you might think. Go beyond fine-tuning your static business model. This kit provides 5 key materials and new ways to help you position the right product on the right shelf at precisely the right moment.

Further White Paper Details
PublisherIBM File FormatHTML
Date PublishedJanuary 2008
FormatResource Center   
Topics
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