Customer Support Services White Papers
Engage Your Customers: Move Beyond Loyalty
Overview How does one engage the customers, and what's different about this from the best service offered today? It's normal today to wait for the customers to call, write, or click before providing customer service - a very reactive situation. The majority of the proactive services offered are usually provided by outbound call centers trying to capture a new customer or to up-sell and/or cross-sell to existing customers. Most customers contacted by these outbound call centers view these contacts as unwanted, intrusive, and irritating. The Engaged Business, on the other hand, has a special relationship with its customers (or a subset of its customers), and its customer service strategy goes beyond reactively providing service.
| Publisher | Nortel Networks | File Format | |
|---|---|---|---|
| Date Published | January 2003 | Downloads | 2 |
| Format | White Papers | ||
| Topics | |||
-
Did you find this white paper useful? 4 out of 8 users found this white paper useful
White Paper RSS
Download
Register
