Customer Support Services White Papers
Software Provider Boosts Customer Communication With Monthly Online Events
Overview Proofpoint is a leading provider of messaging security software. To share company news, product details, and industry issues with customers and prospects, the company initiated a series of web-casts using Microsoft Office Live Meeting software. As these online events grew in popularity, Proofpoint marketers wanted to increase webcast attendance capacity. The company commissioned Microsoft Office Live Meeting Event Services and found not only an ability to scale audience numbers but also comprehensive event management help. Because the online events have enhanced communication with customers and prospects, delivered valuable customer data, reduced telephony costs, and eased event management duties, Proofpoint leaders view them as an integral part of the company's marketing mix.
| Publisher | Microsoft | File Format | WORD |
|---|---|---|---|
| Date Published | September 2007 | ||
| Format | Case Studies | ||
| Topics | |||
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