Business Intelligence - Data Warehousing White Papers
ERG Petroli Enhances Regionalized Marketing Capabilities to Increase Customer Service and Sales
Overview ERG Petroli is a subsidiary of ERG, Italy's first independent energy and oil company that manages 22% of Italy's national refining capacity. The company wanted to gain visibility into profitability across all business areas and provide distributors and partners with flexibility to implement local marketing programs throughout the distribution network. The challenge was to provide marketing network with strategic support, enhance IT and data security and improve market insight. The company implemented Oracle infrastructure software to create a cost-effective, high-performance IT platform as the foundation for the company's Opera system. The company enabled real-time simulations, comparisons, and analysis to improve business intelligence.
| Publisher | Oracle | File Format | |
|---|---|---|---|
| Date Published | September 2007 | Downloads | 1 |
| Format | Case Studies | ||
| Topics | |||
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