Cellular Equipment White Papers
Segmenting Mobile Data: The Myth of the Smartphone Market
Overview Quantitative research on mobile phone users reveals that there is currently no such thing as a smartphone market. Most mobile phone users have no interest in paying for any sort of data services, and those who are willing to pay are split into at least three extremely different segments with conflicting needs. This explains the failure of most general purpose smartphones and data services to deliver substantial increases in Average Revenue Per User (ARPU). Data services and devices are much more likely to succeed if they target individual segments. This paper identifies the three major segments and discusses the opportunities and barriers in each.
| Publisher | Rubicon Consulting | File Format | |
|---|---|---|---|
| Date Published | May 2007 | Downloads | 1 |
| Format | White Papers | ||
| Topics | |||
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