Mobile - Wireless Communications White Papers
Global Acceptance of Technology (GAT) and Demand for Mobile Data Services
Overview Social transformations are envisioned to occur with the increased diffusion of mobile data services, once technology and business partnering issues are defined and executed. To better understand how this market may unfold, user behavior in markets outside the U.S. can offer clues to future growth. The varied rates of mobile service diffusion around the world suggest that there are several variables affecting demand for mobile data services. The explanatory power of current theoretical models to explain the market for mobile data services has been tested as the industry seeks viable business models. Specifically, a need for models that provide understanding of technology adoption from the user's context as well as the technology side of the diffusion process are needed.
| Publisher | University of Southern California | File Format | |
|---|---|---|---|
| Date Published | June 2005 | ||
| Format | White Papers | ||
| Topics | |||
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