CRM Software White Papers
Loyalty Lab: Delivering On-Demand Relationship Marketing for Consumer Brands
Overview In the consumer goods business, effectively integrating sales across multiple channels can be difficult and expensive, in part because most retailers' point-of-sale applications were implemented before Internet retailing really took hold. Not long ago, as Pfaltzgraff's management focused on optimizing its store strategy, the company's multichannel marketing strategy became stuck in a rut. Loyalty Lab's flagship Customer Relationship Manager Suite (CRMS) provides retailers and service companies with an integrated suite of hosted, on-demand applications for managing and creating loyalty programs, e-mail campaigns, and promotional offers from a single desktop. Loyalty Lab also offers more narrowly focused solutions with guaranteed ROI to address the most common challenges faced by consumer brand marketers.
| Publisher | Microsoft | File Format | |
|---|---|---|---|
| Date Published | August 2007 | Downloads | 3 |
| Format | Case Studies | ||
| Topics | |||
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