Wireless Internet White Papers
A Study of Mobile Internet Usage From Utilitarian and Hedonic User Tendency Perspectives
Overview Although a few studies have focused on mobile value from the distinctive feature of a wireless mobile technology perspective, limited attempts have been made to study mobile value from a mobile application perspective. Thus, the study discussed in this paper elaborates on mobile application as two types of values: utilitarian and hedonic. Based on these two values, the authors conceptualize two types of mobile value tendency: utilitarian tendency and hedonic tendency. The goal of this study is to examine the relationships between mobile users' value tendency and their personal predispositions (i.e., socio-economic status and level of maturity) and their perceptions on mobile Internet service quality dimensions (i.e., connection quality, design quality, and information quality).
| Publisher | DePaul University | File Format | |
|---|---|---|---|
| Date Published | August 2006 | Downloads | 23 |
| Format | White Papers | ||
| Topics | |||
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