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5 Things to Consider Before Starting a Mobile Marketing Campaign

Overview The mobile phone is the first truly personal medium offering a myriad of ways to touch and influence the consumer in powerful, exciting, value-generating ways. Mobile marketing connects with customers making it the most appropriate way to communicate when timing is everything. The objectives of mobile marketing campaigns are straightforward: increase brand awareness, generate a user subscription list with profile information, boost attendance to events and visits to a store, both offline or online, all while improving customer loyalty and satisfaction. All of this translates into additional business and increased ROI.

Further White Paper Details
Publisher	MESSAGEbuzz	File Format	PDF
Date Published	May 2007	Downloads	1
Format	White Papers
Topics	Cellular Equipment, Mobile - Wireless Communications

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