Cellular Equipment White Papers
5 Things to Consider Before Starting a Mobile Marketing Campaign
Overview The mobile phone is the first truly personal medium offering a myriad of ways to touch and influence the consumer in powerful, exciting, value-generating ways. Mobile marketing connects with customers making it the most appropriate way to communicate when timing is everything. The objectives of mobile marketing campaigns are straightforward: increase brand awareness, generate a user subscription list with profile information, boost attendance to events and visits to a store, both offline or online, all while improving customer loyalty and satisfaction. All of this translates into additional business and increased ROI.
| Publisher | MESSAGEbuzz | File Format | |
|---|---|---|---|
| Date Published | May 2007 | Downloads | 1 |
| Format | White Papers | ||
| Topics | |||
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