Implementation is best achieved in a series of phases to reduce risk, and tie vendor payments to milestone achievement. CRM extends companies' reach from the manufacturing floor out to the customers and prospects, allowing companies to combine ERP...
He claimed enterprise providers such as Oracle, SAP, Siebel, and Vantive provide complex CRM packages, but it is also up to end-users to have a realistic view of what can be achieved. While many companies are employing customer-facing applications...
Siebel's definition of CRM is narrow - it looks at sales automation, marketing and call centres. CRM vendor Siebel Systems is counting on an aggressive acquisition strategy to shake off its traditional customer service image to take on wider...
Phil Robinson, VP of international marketing at Siebel, said: "I don't think there's mass confusion. Gerry Brannan, consultant at the global CRM service line at Cap Gemini Ernst & Young, said customers are starting to reassess their investments...
Software integrator JD Edwards has ditched its partnership with Siebel Systems on the grounds of incompatibility, accepting an offer from CRM software manufacturer YOUcentric instead. Existing Siebel implementations will continue, and receive...
A good CRM channel in Europe is a "necessary pre-requisite.and an asset that Microsoft will have to spend time and resource in developing if their otherwise inevitable success is to be achieved". The SME CRM market has been attracting a lot of...