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Deutsche Leasing Group Increases Its Annual New Business by 12 Percent

Overview Deutsche Leasing Group offers solutions revolving around national and international investments. The challenge was to reorganize the business to focus on the customer and integrate customer information throughout the enterprise. The company enabled 2001 Migration from the 1997 database marketing Client Server System to Siebel Sales 2000 - Thin Client and 2006 Migration to Siebel Sales 7 - Multi-Channel Web Solution. The group achieved high CRM efficiency by involving employees in workshops and usage of other communications instruments.

Further White Paper Details
Publisher	Oracle	File Format	PDF
Date Published	July 2007
Format	Case Studies
Topics	Thin Clients, CRM Software, Database Marketing

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