Customer Support Services White Papers

Artsana Group Streamlines CRM to Deliver Innovative Customer Service

Overview The Artsana Group, headed by Artsana S.p.A., distributes babycare and healthcare products and cosmetics under the trademarks Chicco and Artsana in Italy, and manages manufacturing centers in Italy and Southeast Asia. The company wanted to introduce an information technology platform to support the management changes necessary to sustain corporate growth and market leadership. The challenge was to exploit the potential of the internet to improve customer relationships and deliver innovative service and increase efficiency of sales processes by improving the use and management of multiple channels and the large variety of products in the corporate catalog. Working with Atlantic Technologies, the company implemented Oracle's Siebel CRM applications, including Siebel Partner Portal.

Further White Paper Details
PublisherOracle File FormatPDF
Date PublishedJuly 2007 Downloads2
FormatCase Studies   
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