Customer Support Services White Papers
Evaluating Customer Loyalty Solutions
Overview Customer Loyalty Programs (CLP) has come a long way from their early beginnings in the 1970's. Conceptualized with the original idea of gaining a better understanding about popular routes for airliners, CLPs have evolved to become a subject of wider corporate aspirations and challenges. The success of CLPs depends on two factors - a differentiating concept behind the program, reflecting corporate aspirations, and a solution capable of addressing technology challenges, reflecting corporate concerns. This mandates a thorough needs-analysis and objective evaluation of solution options, as each evaluation situation is more likely to be unique. This paper highlights the technology challenges from a real-life situation involving a loyalty solution evaluation.
| Publisher | Tata Consultancy Services | File Format | |
|---|---|---|---|
| Date Published | July 2006 | Downloads | 7 |
| Format | White Papers | ||
| Topics | |||
-
Did you find this white paper useful?
White Paper RSSGlobal Financial Services Firm Improves Customer Service With Ease-of-Use Solution
DownloadRaymond James Financial is a global financial services firm with more than 4,600 Advisors. Because 80 percent of these Advisors are independent contractors who operate remotely, the company found it...
Engage Your Customers: Move Beyond Loyalty
How does one engage the customers, and what's different about this from the best service offered today? It's normal today to wait for the customers to call, write, or click...
Find out how to "Wow" the customer while managing costs
Current bank trends indicate profit margins are flat. Retaining top bank customers is becoming harder and harder. Is your financial institution ready to buck this trend? With seven thought-provoking white...
Microsoft SQL Server 2000: How to Configure SSL Encryption
Secure Sockets Layer (SSL) encryption is new to Microsoft SQL Server 2000. In previous versions of SQL Server, we used the Multiprotocol Network library to encrypt the data between the...
Building Customer Relationships One Interaction at a Time
Successful customer-oriented companies have figured out that customer relationships can only be built one interaction at a time, and are re-aligning objectives around just that: the customer interaction. Given this...
