Web Content Management White Papers
Navigating Complexities of Local Advertising Implementation
Overview With online advertising demand growing rapidly and local advertising growing even faster, the need to provide competitive services to advertisers becomes imperative. There are lots of advertisements serving companies like DoubleClick, ValueClick, Atlas, etc., but in this space there aren't many tools available to manage local listings. Though local management doesn't have any standards around it, this paper proposes one way to manage them effectively and easily. This tool can be commoditized by keeping the rules engine for scheduling and placement algorithms configurable and flexible. As demand for local listings increases, this tool will save the publishers significant dollars in operations cost apart from providing the competitive edge in putting the listings up on the Web sites in quick time.
| Publisher | Avenue A Razorfish | File Format | |
|---|---|---|---|
| Date Published | February 2007 | ||
| Format | White Papers | ||
| Topics | |||
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