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Afibel Improves Responsiveness of Call Center, Boosting Customer Satisfaction

Overview Afibel is a catalog and telesales-retailer specializing in ready-to-wear clothing for older men and women. The challenge was to modernize the applications used by telesales staff at the call center to make it more user-friendly and raise customer satisfaction and reduce training time of telesales sales recruited on fixed-term contracts during seasonal peaks. The company replaced an outdated telesales application with one developed in Oracle Application Express and run on Oracle Database, enabling Afibel to manage orders end-to-end, generate new customers, and manage sales-promotion events.

Further White Paper Details
Publisher	Oracle	File Format	PDF
Date Published	June 2007	Downloads	4
Format	Case Studies
Topics	Database Management, Database Applications, Application Development

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