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Outdoor Apparel Retailer Transforms Customer Experience, Solidifies Brand
Overview The North Face is a premier provider of outdoor gear. The North Face also wanted to take advantage of thousands of hours of footage from technically challenging expeditions around the world to show customers how its products enable real adventures. The company partnered with Fluid, Inc., who used the Microsoft .NET Framework 3.0 and Windows Vista to build a digital kiosk that supports 3-D graphics and integrated media. With the kiosk installed in all The North Face stores, the company has created an engaging, entertaining merchandising experience that allows customers to explore its full product line, integrates media that reinforces the values of The North Face brand, and serves as a resource for product information to customers and salespeople alike.
| Publisher | Microsoft | File Format | WORD |
|---|---|---|---|
| Date Published | June 2007 | ||
| Format | Case Studies | ||
| Topics | |||
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