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Customer Support Services White Papers

Delivering the Total Experience: The Customer-Centric Store

Overview How can retailers create a more pleasurable and satisfying shopping experience that will meet the needs and demands of today's customers? The customer-centric store can deliver a superior shopping experience, resulting in higher customer satisfaction, more frequent shopping visits and a larger wallet-share. This white paper examines the four imperatives needed to create a customer-centric store.

Further White Paper Details
Publisher	IBM	File Format	PDF
Date Published	April 2005	Downloads	6
Format	White Papers
Topics	Customer Support Services, CRM Software, Sales - Marketing, Strategic Planning

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Tags:
cio agenda,
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