Network Security White Papers
Defending Against Guerilla Cyber-Assaults: Protecting Your Brand on the Internet
Overview The distributive powers of the Internet have accelerated the global reach of many corporations and exponentially grown stronger brands. While consumers can evaluate products and services 24 hours a day as a result of this powerful medium, it has also created a major challenge for companies seeking to retain control over their brands. Brand image is quickly shaped as customers and prospects encounter third-party Web sites that may or may not be officially affiliated with a company, read product reviews from blog sites, receive email solicitations and review news articles. At any point, Web site content, product descriptions, logos, emails and related information all have the potential to be delivered by unapproved parties, projecting a negative impression or even enabling fraudulent activity.
| Publisher | VeriSign | File Format | |
|---|---|---|---|
| Date Published | May 2007 | ||
| Format | White Papers | ||
| Topics | |||
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