Fast-paced growth in bandwidth availability is moving interactive television from an industry joke to a significant investment item in the media arena, and challenging the concept of television as a one-way mass distribution media.
Matthew Honey, managing director for Unique Interactive, argues that mobile DAB would offer users a real alternative to over-hyped WAP. Using DAB devices offers substantially higher data transfer speeds than what people are used to with WAP," he said.
Retailers claim they're not interested in developing mobile commerce, with just eight per cent planning to sell via SMS and WAP in the next 12 months. While 86 per cent of retailers surveyed now sell online, 80 per cent did not recognise...
Big Brother and Wimbledon tennis coverage this year stand out, while Who wants to be a millionaire is now available via WAP, PDAs, TV, iDTV and on the web. Following the success of Big Brother, Andy Anson, managing director for Channel Four...
WAP To date the user experience of WAP has been disappointing because the GSM network does not have the bandwidth capability to provide a rich multimedia experience. A language used to present content and user interfaces for WAP devices.
For businesses which are seeking to develop and exploit communities of interest - and let's face it, all are in one way or another, with customers, employees, patients, readership or consumers - this provides a mechanism to extend the relationship.