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The Data-Performance Connection

Overview Solvay, a mid-sized pharmaceutical company with a strong worldwide market position, competes for physician mindshare against companies with sales forces two to ten times larger. The company aimed at optimizing customer-facing operations, gaining insight into the true drivers of customer loyalty and driving more value from existing resources. By applying process and technical best practices, Solvay Pharmaceuticals and Unisys collaborated to create a comprehensive CRM strategy, deploy an integrated data repository and apply advanced business intelligence capabilities.

Further White Paper Details
Publisher	Unisys	File Format	HTML
Date Published	June 2007
Format	Case Studies
Topics	Knowledge and Data Management, CRM Software, Business Intelligence - Data Warehousing

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