Application Servers White Papers
World's Oldest Bank Employs Multi-Channel Strategy to Offer Customers New Products
Overview Italy's Banca Monte dei Paschi di Siena is the world's oldest bank, part of a group that aims to distinguish itself through its customer service. The organisation aimed to grow through an integrated multi-channel strategy and offer additional financial services and products. To meet these objectives, the bank wanted to migrate branch operations to digital channels and develop a greater focus on high-value customer services. In June 2006, Banca Monte dei Paschi di Siena and Microsoft started work on a project to develop the branch of the future. The technology framework supporting the group's vision is being built with Microsoft BizTalk Server 2006, Microsoft SQL Server 2005, Microsoft Office Communications Server 2007, and Microsoft .NET Framework 2.0.
| Publisher | Microsoft | File Format | WORD |
|---|---|---|---|
| Date Published | May 2007 | ||
| Format | Case Studies | ||
| Topics | |||
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