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Getting It Right: Turning Customer Value Into Competitive Advantage in Retail Banking

Overview While retail banks have long known that growing customer loyalty, customer profitability and share of customer are the keys to competitive advantage, many remain challenged to incorporate customer strategies into a product-focused environment. Product silos, inconsistent customer communications and the inability to act on customer insight across the enterprise block retail banks from grabbing the larger payoffs that customer intimacy offers. In fact, banking customers are the least loyal in the financial services industry.

Further White Paper Details
Publisher	SAS Institute
Live Date	12th May 2007 01:00 UTC
Format	Webcast
Topics	Bank Management

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