The Customer Value Dimension

Overview The presenter of this webcast talks about Nestle's approach to applying Activity Based Costing principles in all areas of the business, not just to the data on the Profit and Loss statement. This includes the Customer Value Dimension, a total picture of customer worth.



Further White Paper Details
PublisherSAS Institute   
Live Date12th May 2007 01:00 BST
FormatWebcast   
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