Developing Effective Promotions Through Trade Promotion Optimization

Overview Trade spending efficiency and effectiveness is a "Hot button" for consumer products manufacturers and retailers. With billions of dollars of improved financial performance at stake, CPG and retail firms seek to optimize the results of trade promotions to truly become world class in the area of trade management. The presenter of this webcast will describe how his organization has begun the journey of transitioning trade spending from a "Cost of doing business" to a strategic business tool.

Further White Paper Details
PublisherSAS Institute   
Live Date12th May 2007 01:00 UTC
FormatWebcast   
Topics

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